prosperus
Maximize Your Exit
financial planning to make the most from selling your business
Trust our proven process to unlock your hidden value
80% of business value comes from intangible assets. Our exit planning advisory process will help tell your story beyond the financial statements.
Discover
Where are you and your business today?
Prepare
What do we need to be ready to sell?
Decide
Do we go to market or keep building value?
This sounds great...
but what exactly is exit planning?
What is exit planning?
- Exit planning is an intentional process to holistically balance:
- Personal - What does life look like now and after an exit?
- Financial - Have you planned properly for wealth goals?
- Business - Have you created enterprise value worth acquiring?
- An exit plan asks and answers all the business, personal, financial, legal and tax questions involved in transitioning a privately owned business.
- It includes contingencies for illness, burnout, divorce, and death.
- Its purpose is to maximize the value of the business at the time of exit, minimize taxes, and ensure the owner is able to accomplish all his or her personal and financial goals in the process.
Why is exit planning needed?
- Only 20 to 30% of businesses that go to market actually sell
- 80-90% of the owner's wealth is trapped in their company
- 50% of exits are non-voluntary: Death, Divorce, Disability, Distress, Disagreement
- 60% of owners do not understand their exit options
- 80% have not engaged with or formed a transition advisory team
- 75% of owners profoundly regret selling their business just a year after
Preaching what we practice
Nate founded Ruben Digital, a marketing agency located in Chicago's suburbs. Serving 150+ clients over eight years, he completed the Goldman Sachs 10KSB program, and had a successful exit!
"I enjoy solving problems and taking on challenges. There is more joy in the journey than destination. Nothing brings me greater joy than helping someone else find their way along the path!"
Nate started financial planning at Northwestern Mutual. He helped 100+ clients implement financial plans, led new hire mentorship sessions, and presented keynote at university recruitment events. Nate completed the Exit Planning Institute's advisor program, and now helps entrepreneurs successfully scale and sell businesses.
Nate (N8) Ruben, CEPA®
Host of the Much Love Podcast